Cookies Policy

By visiting or using this website, a cookie will be created which ActivePILOT may use to provide statistics that help us to give you the best experience of our sites. The statement below describes our policy on cookies. If you do not agree with any of the following, you can switch off the cookies. However, by continuing to use our sites without changing settings, you are agreeing to our use of cookies.

What is a cookie?

During any visit to our websites, the pages which you see, along with something called a cookie, are downloaded to your computer. Most, if not all, websites do this, and that’s because cookies allow the website publisher to do useful things like finding out whether the computer (and its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

So – what is a cookie? When you enter a site, your computer will automatically be issued with a cookie. Cookies are text files that identify your computer to our server. Cookies in themselves do not identify the individual user, just the computer used. Many sites do this whenever a user visits their site, to track traffic flows. Cookies themselves only record which areas of the site have been visited by the computer in question, and for how long. Users can set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time, although this of course means that certain personalized services cannot then be provided to that user. You should read the information that came with your browser software to see how you can do this. Even assuming you have not set your computer to reject cookies, you can browse our sites anonymously until such time as you register your information with ActivePILOT.

What do cookies tell us?

We use cookies to collect data for analytics, such as demographic and interest data, based on your browsing patterns. This data allows us to estimate your age range, your gender, and things that might interest you.

For what do we use cookies?

We use cookies so that we can give you a better experience when you return to our websites. We use cookies to:

  • Better understand our audience and supporters, for example by estimating our audience size and patterns and tracking the level of interest in our campaigns.
  • Track your preferences and personalize the sites to your requirements and interests. For example: if on a previous visit you went to, say, the [Imagine Campaign] pages, then we might find this out from your cookie and highlight information – which you may find interesting, on a second visit.
  • Avoid lengthy registration/personalization on each visit.
  • Display relevant promotions, communications, and appeals on other websites you visit.
  • Improve and update our websites.

How to disable cookies?

You decide whether to allow cookies to be stored on your computer. You can control and configure cookie settings on your web browser. For more information on cookie settings, select the web browser you are using:

If you disable cookies, you can still browse the ActivePILOT website.

How do I opt out of the collection and use of information for promotional purposes generally?

There are websites that provide guidance on how to opt-out of the collection and use of your information for promotional purposes that are not limited to ActivePILOT web properties. For example:

  • Google Ads Settings (
  • Network Advertising Initiative opt-out page (
  • Digital Advertising Alliance’s Consumer Choice Tool (!/)

Do you share data from cookies with other organizations?

We may share your data from your cookies with partners, agents, or service providers to understand our supporters more effectively and to further ActivePILOT’s mission.